2007 – Lucite International30


What’s new

A very intelligent bath




South Korean based Saturn Bath Company is one of Lucite International’s most dynamic and forward thinking customers in Asia. This year, it launched the Living Bath, a state-of-the-art bathroom product that cleverly provides bathers with useful health care measures as well a wide range of relaxing entertainment options.


The Living Bath was developed and launched to the bathroom market with impressive speed. Vision, inspiration and manufacturing expertise from Saturn coupled with technical support from Lucite International and a new material solution – Lucite” Liquid Acrylic Resin – mean that Living Bath can offer something truly unique. The bath features a waterproof, multi-channel tv, air- and whirl-pool massage options and is equipped to provide the bather with 15 different health measures such as weight, body fat and body mass index. It is currently available in Korea, Thailand, China and New Zealand.

A new illumination in Taiwan




PUZZLE 305 is a brand new solar lighting device sealed in a casing made from Lucite International’s Elvacite® 41 specialty resin, which has been patented by the Company’s Taiwanese customer, The Cock Rooster Lighting Company Limited. Launched at Opto Taiwan 2007, the country’s major showcase for new lighting innovation, PUZZLE 305 is extremely environmentally friendly and is helping to raise the awareness of acrylic as a viable material solution for the green energy market. Cock Rooster is leading the way in innovative, environmentally friendly lighting and is having immediate success with PUZZLE 305. The device is a transparent solar cell, which is produced by embedding a solar chip in Elvacite 41. The result is a water and weather resistant, high-impact resistant, fully recyclable unit with great aesthetics, which can be used flexibly in all kinds of indoor and exterior applications.


Image: These co-pole streetlights are also produced by Cock Rooster and are located in Kaohsiung, Taiwan. The bird-like structures combine traffic lights, streetlights and directional signage in one unit. The energy-saving, LED lighting device is protected by a high-impact, acrylic-based tube with outstanding weathering performance making it suitable for outdoor architectural lighting systems.
ICBC Bank choose Perspex® from Lucite® Black ‘n’ White




Perspex from Lucite Black n White has been adopted as the material of choice for ICBC Bank’s new corporate identity programme in China. As one of the country’s biggest commercial banks, this major project represents a significant achievement for Lucite International as a local supplier in China.


Working in close partnership with its Chinese distributor and ICBC, Lucite International developed a specially engineered version of its Perspex to ensure that the signage gave the same visual quality of appearance and illumination during both day- and night-time hours. After detailed testing and prototyping, the new identity has been applied to a significant number of ICBC’s 10,000 branches that are spread across the country.
Japanese customer launches new design-led products for the kitchen




One of Lucite International’s long-standing, innovative customers in Japan, Cleanup Corporation, has launched a revolutionary new product that combines sink and surface into one for a seamless look in the kitchen. The new product uses acrylic-based composite materials – Asterite for the sink and Avron for the work surface. This unique combination enables more design options between the sink and work area, for example, the tap may be placed on the vertical surface as an unobtrusive filling device, leaving the top service free for other tasks. There’s also an option to position the sink centrally within the work surface, allowing people to work either side.


This new sink and surface solution is the latest in a long line of innovative product, on which the two companies have worked together for almost 20 years. Cleanup also manufactures acrylic-based bathtubs, flooring, vanity basins and sells its products in Japan as well as having overseas sales offices in Hong Kong, Beijing and Shanghai.
Alpha Plant Gets Royal Visit




The Duke of York visited Lucite International’s new Alpha technology plant on Jurong Island in Singapore during a five-day tour of south-east Asia last week. The visit was part of his role as the UK’s Special Representative for International Trade and Development. During his time on site, he unveiled a plaque commemorating his visit and was given a guided tour by Lucite International executives.


Senior Project Manager, Geoff Muir, informed the Duke of the significant progress during construction, commenting: “All of the major equipment has now been lifted into place and this week we passed the impressive safety milestone of 1,000,000 (one million) man hours of construction without any injury.”

Lucite International’s first Alpha technology plant is expected to be completed ready for the commissioning phase in Q2 2008. It will produce methyl methacrylate (MMA) using ethylene as a starting material and, with a capacity of 120kte per annum, is the first in a series of state-of-the-art Alpha-based production facilities being built by the Company globally.

During the site tour, the Duke of York also discussed the benefits of the new Alpha technology with the General Manager of Lucite International Singapore, Nick Cordingley, who said “The team were delighted to welcome His Royal Highness to see first hand the progress we are making here in Singapore and share with him the benefits of our exciting new technology for manufacturing MMA.”

Perspex® from Lucite® specified for new ‘Prestiges’ in Paris




Lucite International’s French team has won a major contract to supply JCDecaux (JCD) with Perspex for the creation of 350 maxi-sized advertising billboards in Paris. Called ‘Prestiges’ because of their huge stature and visual impact, the new billboards are part of a much larger 10-year agreement that JCD has secured to manage all of the street furniture advertising across the city. The deal also involves the supply of 20,000 bicycles for the new Velib scheme, which aims to encourage Parisians to leave their cars behind and take the car instead.


Two extra large sheets of Perspex are used within a steel frame to create a box type structure for each Prestige. The maxi Perspex is manufactured at Lucite International’s facility at Clairvaux-les-Lacs in the Jura region of France, which also has the capacity to produce bespoke extra thick Perspex sheet to order.

Lucite International celebrates 1st anniversary of the Alpha 1 ground-breaking




One year on from the official ground-breaking ceremony at Lucite International’s Alpha 1 site in Singapore and the Company is delighted to announce excellent progress against a schedule that will see the construction phase complete in Q2 2008.


The significant achievements to date include; 830,000 man hours completed without a classified injury, all major foundations completed, 90% of construction contracts let and 33 employees successfully recruited into the new Lucite International Singapore (LISPL) organisation.In addition, 3262 piles have been driven, 1350 tonnes of steel erected and 8500m3 of concrete poured as part of the construction schedule. General Manager of LISPL, Nick Cordingley comments: “Our achievements have been delivered through the hard work and dedication of many employees at Lucite International, Foster Wheeler and their contractors.Our top priority going forward must be to maintain the excellent SHE performance and to ensure that the plant is designed and constructed to the level of quality that will ensure a successful and incident free start up.”
Lucite International announces the sale of select facilities to Plaskolite Inc


Lucite International Inc, part of the Lucite International group of companies, and Plaskolite Inc jointly announce the sale of Lucite International’s facilities in Olive Branch, Mississippi and Monterrey, Mexico to Plaskolite Inc.


“This transaction signifies a new phase in our long-term relationship with Plaskolite. We aim to create significant opportunities for productivity improvements, which will enable us to address evolving market conditions in North America and align the needs of our customers with the Company’s long-term objectives of efficient profitable growth,” said Ian Lambert, Global CEO of Lucite International.

Lucite International will continue to support Plaskolite as a supplier of methacrylate materials as it continues to expand the acrylic market through operating efficiencies and new product development. The management teams of both companies expect the transaction to be completed by 1 August 2007.

Lucite International experiencing ‘strongest ever demand in Europe for MMA.’


Following on from the successful launch of the Company’s FreeFlow magazine and an on-line quarterly analysis of the the market place, MMA Monomers Commercial Director, Malcolm Kidd gives his views on the continuing strong demand for MMA and talks about how the market is shaping up as we enter Q3. To read the full report click here.


Lucite International features in the Sunday Times Top Track 100




Lucite International was listed 45th in the Sunday Times sixth annual Top Track 100 league table, which was published on 24 June 2007. Top Track 100 ranks Britain’s biggest private companies based on the strength of their sales and profits.


The Sunday Times is the UK’s most widely read and respected Sunday broadsheet. Lucite International’s listing in its associate Top Track publication attributes strong demand in Asia as a key factor in boosting sales. Inclusion in the Top Track 100 is further important recognition of the Company’s on-going growth and success.
New Perspex® Sparkle




The Perspex® from Lucite® range of products has taken on a new glamour dimension thanks to the arrival of six new sparkle colours, each with its own depth, intensity and shimmering surface effect. Available in red, brown, green, blue, violet and black, the six new colours are enhanced by thousands of glittering particles to produce a subtle radiance that offer a wide range of creative opportunities. The new Perspex® Sparkle range is extremely easy to shape, machine and form and will bring a whole new look to the advertising, display, interior design and furnishings sectors. For further information about Perspex® Sparkle visit www.lucitesolution.com.


Perspex® from Lucite® at Chelsea Flower Show 2007




Leading landscape gardner, Hasmead won a Bronze award at Chelsea Flower Show for its Sand and Ice Garden, which highlighted the two extremes resulting from climatic change; expanding deserts and melting glaciers. A focal point in the garden was a modern ‘ice’ wall made from cool tones of Perspex with water trickling over to represent slowly melting cracked ice. Sponsored by Lucite International, the ‘ice’ wall featured Perspex from the company’s Frost and Vario ranges and formed a stark contrast to the soft flowing lines of the desert sands. The award winning garden was designed by Linda Bush during the early days of the hose-pipe ban in Southern England in 2006, taking inspiration from the Dry Garden at RHS Hyde Hall and Beth Chatto’s Gravel Garden.


FREEFLOW of information




Lucite International (LI) has launched FREEFLOW, a brand new magazine for the MMA industry. The aim of LI’s new publication is to share information and market intelligence with customers and partners involved with methacrylate monomers in order to help them grow and prosper. The first issue features a report on the market dynamics for acrylics together with thoughts on the prospects for 2007, an interpretation of the new REACH legislation plus an introduction to the Company’s wider operations in the region.


The idea for FREEFLOW was born out of the success of an earlier piece of literature called FLOW, which helped deal in particular with the effects of volatile raw material pricing and the rising cost of energy. With those issues now on a more stable footing, the business decided to take a proactive approach to looking at other factors that the industry now faces as it meets the challenges of continuing healthy growth in an increasingly global arena.

As a major manufacturer of product for the acrylics industry, LI is committed to supporting its partners in this exciting growth market. To obtain a copy of FREEFLOW please email peter.snodgrass@lucite.com

Preparing for REACH legislation


Lucite International (LI) has produced a brand new guide to help its customers and partners understand the impact of REACH, the new legislation designed to protect human health and the environment from the potential hazards caused by working with some chemicals which comes into force on 1 June 2007. Called ‘REACH, THE NEW LEGISLATION AND YOU’, the booklet explains the various steps involved in the Registration, Evaluation and Authorisation of Chemicals for manufacture or use in the European Union. It also contains a detailed timetable of critical dates, which will help ensure companies in the industry are aware of what needs to be done and by when.


Knowing about the planned legislation since 1998 has given LI a head start in preparing for the impact of REACH. The Company has successfully lobbied on a number of important issues via the European Chemical Industry Council (CEFIC), initiated on-going research to protect its own methacrylate chemistry, worked with customers and suppliers to assess the implications of the new legislation and looked at preparations for REACH in a wider context. Fiona Smith was appointed LI’s dedicated Regulatory and Registration Manager in May 2006 and is responsible for guiding the Company through the activities required to ensure compliance to the new legislation.

To find out more about the legislation and its implications click here to view the new mini guide. Further information about REACH can be found using the following useful links: European Chemicals Bureau : http://ecb.jrc.it/REACH(includes the text of the legislation, will be the link to downloads of the IT interface and also links to the various National Competent Authorities). CEFIC: www.reachcentrum.eu and CIA: www.reachready.co.uk (both sites give a good interpretation of the legislation and have useful help desks). CEPE: www.cepe.org/homepage.htm (European paint industry trade group) or contact the REACH team at Lucite International:reach.info@lucite.com

The REACH team at Lucite International have also set up a web blog at http://www.reach-and-you.info/. This will allow customers and suppliers to engage in debate and discussion concerning REACH.

To view the REACH blog click here

ALPHA Progress in Singapore




Construction of Lucite International’s (LI) first Alpha technology plant in Singapore is progressing well with 250,000 construction man-hours completed without incident. This milestone was celebrated by Lucite International, Foster Wheeler and their sub-contractors at an on-site ceremony on March 5 during which the individuals and sub-contracting firms who had demonstrated the best performance in the leadership and delivery of the strong SHE culture on the site were presented with individual awards.


Most of the plant foundations have now been completed and steelwork construction is well underway. The construction of storage tanks and plant buildings has also commenced. The next key milestone is the arrival of the columns and other main vessels in Singapore in early May ready for lifting into position on site in June and July.

Spa spectacular in the USA




Lucite International’s (LI) new Lucite® spa marketing programme in the USA is set to inject more than a little spring fever into the industry. Launched to a record audience at the International Pool & Spa Expo in Las Vegas in December 2006 and to visitors of Atlantic City’s Pool and Spa Show in January 2007, the ‘buy a spa, get a vacation free’ offer will help retailers to stimulate sales while giving a relaxing mini break to consumers. LI’s US Sales and Marketing Director for spas commented: “We put this promotion together to jump start consumer spending on spas. When consumers consider buying a spa, due to funds, the decision often comes down to either buying a hot tub or taking a vacation. Many people cannot do both so we designed an offer to allow customers to ‘have their cake and eat it!’


The Company’s offer is open to US spa manufacturing partners who buy at least 75% of their cast acrylic sheet requirements from LI, and their retailers. Early signs indicate that this unique promotion is generating a lot of interest and is allowing those who choose to sell spas made from high quality Lucite cast acrylic a truly competitive advantage.

Perspex® from Lucite® Lenticular is chosen by Magners for its latest 3D advertising campaign




Leading Irish cider brand, Magners, is set to break new ground in outdoor advertising with the launch of a new medium in the form of Solidvision 3D posters, featuring Perspex Lenticular acrylic sheet from Lucite International (LI). The Magners campaign is appearing in Clear Channel sites across central London during March 2007.


Created by SMP Group PLC, one of the largest producers of outdoor advertising material, the Solidvision 3D posters are made using Perspex Lenticular acrylic sheet combined with patented software and advanced lens technology to create a 3D effect. Achieving the illusionary effect of being able to quite literally pick up a glass of Magners out of the poster has taken five years’ of collaboration and development work.The 3D effect and the potential to animate using image/text flips and morphs allow potential advertisers to create dynamic messages with an instant wow factor.

Lucite International (LI), producers of the specialist acrylic sheet has worked alongside Dr Graham Street, MD of Solidvision on the project, which uses a sophisticated computer software programme to refract each ‘slice’ of the digital image through the lenses in the Perspex Lenticular sheet to give a 3D effect.

“There are already 3D and lenticular products on the market but Solidvision surpasses all of these and the finished image is a closer representation of a hologram than it is to any of it’s 3D lenticular competition”- commented SMP Group’s Nick Stagg. “Our research has shown that 3D lenticular is five times more likely to get people to stop and read a poster and four times more likely to make people remember what they saw.”

The campaign which launches in 50 bus shelter sites across London will feature Magners spring campaign with three other seasonal Solidvsion 3D poster campaigns set to run for summer, autumn and winter.