ICBC Bank choose Perspex® from Lucite® Black ‘n’ White

20 Oct 2007 Southampton, UK

Perspex from Lucite Black n White has been adopted as the material of choice for ICBC Bank’s new corporate identity programme in China. As one of the country’s biggest commercial banks, this major project represents a significant achievement for Lucite International as a local supplier in China.

Working in close partnership with its Chinese distributor and ICBC, Lucite International developed a specially engineered version of its Perspex to ensure that the signage gave the same visual quality of appearance and illumination during both day- and night-time hours. After detailed testing and prototyping, the new identity has been applied to a significant number of ICBC’s 10,000 branches that are spread across the country.

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