Lucite® shows stunning solutions at Euroshop

15 Mar 2005 Southampton, UK

The stand was a masterpiece of contemporary design and exciting concepts, which made extensive use of Perspex® from Lucite® acrylic sheet, in a wide range of exciting colours and finishes- in particular in a feature back wall and throughout the stand which featured a dramatic and contemporary colour scheme which reinforced the new Lucite® brand and identity.

The key message on the stand was that Lucite® has a range of solutions for all POP, advertising and shop fitting needs- and with the many innovative products and solutions in the Lucite® portfolio, the Lucite® stand was full of interesting and exciting ideas – many being exhibited for the first time at the show.

Lucite® launched Perspex® Fluorescent Anti-Reflective – a fabulous new material that combines the exciting live edge effect of Perspex® Fluorescent with a soft sheer surface texture on both sides of the sheet, which aroused great interest from the many shop fitters and POS manufacturers who visited the stand.

Lucite® also unveiled for the first time ever an entirely new acrylic sheet- Perspex® from Lucite® Lenticular, used to create Solid Vision, a new 3D sign product that is set to revolutionize the retail, POP/POS, street furniture and outdoor advertising sectors – the Solid Vision sign on the stand looked so realistic it was hard to believe that it is was actually a sign.

“The stand was truly inspiring “comments Marie-Helene Caseau, European marketing manager for Lucite® ” and I was particularly impressed with the interest shown in the exciting new products we launched at the show“.

Other innovative solutions on the Lucite® stand included Lucite® Diakon® which was used in to make beautifully illuminated lighting tubes and a series of case studies which highlighted some of the many Lucite® solutions used throughout the retail sector – with leading names such as BP and cutting edge designers such as BoBo Designs showing how they have been inspired by Lucite® solutions.

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